George
AbrahamPh.D.
I'm a design leader with a Ph.D. in Human-Centered Design and 16 years building B2B SaaS products from the inside out — embedded with engineering, accountable for outcomes.
Every platform I've owned has pushed one problem forward — from modeling user flows that actually reflected how products behaved, to measuring design decisions before they became engineering commitments, to platforms that turned validated design directly into production code.
That progression wasn't accidental — each platform was a deliberate response to what the previous one exposed.
ResumeThe gap between design and engineering isn't a communication problem. It's a systems problem. I build the systems that close it.
Model the Behavior
Designers were drawing screens. Engineers were building systems. The gap — all the states, transitions, and edge cases — wasn't in anyone's deliverable. It got discovered in code, usually too late to fix cheaply.
Prove It Works
Teams were shipping on gut feel and stakeholder sign-off. Real usability testing was too slow and expensive to run regularly — so most designs went to engineering without anyone knowing if they'd actually work.
Ship Without Waste
Even after a design was validated, engineers rebuilt it from scratch using the spec as a reference. Every handoff was a retranslation. Layout fidelity eroded. Rework piled up before a single feature shipped.